For the FW 2023 show, MATTE brought Marc Jacobs' Runway show a dynamic creative approach at the Park Avenue Armory. Differentiating from our previous work with the brand, we captured content with fresh perspective and edit direction, to provide a cinematic and contemporary focus to covering the event.
The result, paired with our quick-turnaround post-production infrastructure, is an engaging coverage piece that expeditiously arrives to digital audiences post-event.
A CONTRAST OF DEPTH AND SCALE
Inspired by the Armory’s vast interior, wide cinematography offered a sense of drama and impact. Aerial coverage from mezzanines and tracking shots spanning the armory’s city-block length were centerpieces of the show coverage.
SLOW MOTION RUNWAY CAPTURE
High frame rates maximized coverage of otherwise fleeting looks and details, providing opportunities in post for dynamic editing.
RUNWAY CAPTURE LENS + FILTER SELECTION
Stylistic filters conveyed the abstracted and stylistic world of the collection in the edit.
