In SS21, the Maison Margiela x Reebok collaborative collection expanded to three grades of product.
Building on the principle of Synthesis from the first phase of the collaboration, we aimed to create a fluid, logical and immersive visual communication strategy across the 3 grades of the Maison Margiela x Reebok collaboration for SS21 that would create awareness and demand for the collection via a campaign that earned attention and engagement, compelling consumers to be intrigued by and purchase the shoes.
Credits
Max Pollack, Managing Partner
Ken Tokunaga, Creative Director
Shreena Shah, Account Director
Zoe Weimsheimer, Account Manager
Pat Dierker, Art Director
Josie Florance, Designer
Ivan Navi, Designer
Adrianna Guerrero, Account Coordinator
Studio Amos Ficke, Photography
Studio Wolfram, Retouching Studio
Chiao Chen, Editor
Kathy Collins, Post Supervisor
Kristen Bowman, Producer
