MATTE teamed up with The Macallan to celebrate the newest release of The Harmony Collection by executing a Macallan takeover in Carrera Cafe. The design reflects the expression in color, look and feel while reinforcing the synergetic experience between coffee and whisky. Guests are invited to enjoy personalized coffees and cocktails, complimentary treats,food pairings, and tastings of the new limited edition whisky.
"The immersive pop-up experience was created with the intention of transporting guests into a world where coffee and whisky live in harmony, which is the essence of its new limited edition whisky, The Harmony Collection Inspired by Intense Arabica."
- Haute Living
THE HARMONY CAFÉ
MATTE was the creative catalyst that gave life to The Macallan Harmony Café: a weekend-long takeover of the Carrera Cafe in West Hollywood, celebrating the release of The Harmony Collection Inspired by Intense Arabica.
This single malt is the second edition in a limited annual release series, inspired by the Ethiopian Arabica bean, the first-ever species of coffee to be cultivated. It provides a delightful whisky and coffee pairing experience that was brought to life at The Harmony Café.
CREATIVE WAY IN
The space was entirely reimagined to reflect the new expression in color, look, and feel through materiality and decor like brass, wood, and greenery–a nod to arabica plants and The Macallan’s lush home in Speyside, Scotland.
The café offerings were upgraded with branded elements (cups, bags, latte art), complimentary treats, food pairings, and Ritual Tastings of coffees and cocktails. A day-to-night approach transformed the coffee shop into a luxe and sophisticated soirée after dark.
THE HARMONY CAFÉ
DAYTIME PICK-ME-UP
THE ARRIVAL
As guests entered the café, they were immediately transported to the elegant world of The Harmony Collection via a gorgeous bar and bottle installation–including a terrarium-style frosted wall with lush floral inserts and custom-branded wallpaper.
EXTERIOR
THE MURAL
By day and night, foot traffic and invited guests were drawn into the space by a captivating entrance. The exterior of the café was strategically strewn with florals, vibrant lights, and a custom mural painted to pay homage to the new bottle from The Macallan.
BAR LOUNGE
NIGHT CAP
BAR LOUNGE
Into the night, the café turned into a hotspot of Macallan mixology, with a list of curated cocktails and pours added to the menu. Ambient lighting, comfy seating, and a settled atmosphere encouraged guests to relax and enjoy The Harmony Collection.
Our eye-catching moment for the event was a fabricated take on the bottle’s spiral logo. The beacon for content capture was filled to the brim with florals and neon lights, and placed within a frosted encasement.
STAGE PERFORMANCE
By night, The Harmony Café became a luxe lounge and home for live music performances. Talents like Durand Jones, XICA Soul, and Rhonda DJs reinvented the space as a multisensory playground of sound, flavor, and aroma.
GRAPHIC ELEMENTS
GUEST EXPERIENCE
"The Cafe really came to life when we had guests lined up to the door and around the corner, anxious to come inside to be part of the experience. Everyone had a smile on their face as they took part in what was a truly unexpected moment with The Macallan."
- Louis Esposito, Senior Division Brand Manager, The Macallan at Edrington
