The Macallan James Bond 60th Anniversary Release

The Macallan x James Bond are forces of nature united by Scottish heritage and a commitment to innovation; James Bond has long sipped the golden liquid of The Macallan on the silver screen.

As the film franchise reached the milestone of 60 years and 25 films, The Macallan released six bottles representing the six decades of 007. The Macallan Six Decades of Bond Release was the immersive experience curated by MATTE in celebration of the new collection.

Reminiscent of opulent Bond-style galas, the event’s look-and-feel was inspired by the intrinsic elegance, luxury, and grandeur of The Macallan x James Bond. We fused both brands’ design codes to build the experience of immersive rooms, engaging adventures, and guided tastings of the new whisky collection.

Guests arrived in awe of the striking facade of our venue–the John Sowden House, built by Lloyd Wright. The house was not only visually mesmerizing, but a piece of Hollywood history, known for shocking headlines and crime theories.

Up the dreamy staircase and through the ornate doors, guests walked down a long, mystifying entryway with dramatic lighting. At the end of the hall, a glowing bottle display welcomed them to the world of The Macallan x James Bond.

Guests were sent on a mission throughout the estate to uncover the night’s menu of creative cocktails. They traversed the immersive rooms circling the central courtyard, where The Orchid Quartet performed 007 songs and John Barry arrangements by the pool.

When guests reached the home’s library, they received a dark, mysterious, cocktail menu that was entirely blank, except for a symbol and a code: 1824, the year The Macallan was founded. Guests discovered the matching symbol in the Schematics Room, where they were handed a UV flashlight that revealed the list of creative cocktails for the evening.

The Gadget Bar was a futuristic cocktail bar featuring industrial motifs and LED screens, playing creative video footage and mesmerizing event graphics.

Inspired by luxury vintage train cars, The Decades Bar transported guests to another era, surrounded by framed artwork that paid homage to every decade of 007.